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MARKETING MANAGER

FOC [fok]  

Sounding similar to a certain English profanity… Believe it or not the word ‘FOC’ means ‘FIRE’ in Catalan, the language spoken in Barcelona’s region, North East of Spain. Fire is part of our identity, conveying our passion, creativity and determination in what we do.  

We are a group of Spanish Restaurants bringing the essence of Barcelona and its vibrant Spanish affair to South East Asia! 

We started in September 2014, with our first FOC Restaurant at HongKong Street. It all began as a project between Michelin-starred Chef Nandu Jubany and a great team of local and international professionals, who came together to create a unique place for our guests and our team.  

We are passionate about F&B and hospitality, and believe in the equal importance of quality and fun. Our mission is to make all guests feel welcome and at ease, whilst keeping them entertained with our top-notch service, cutting-edge food & beverage offer and diverse event calendar.  

We currently have two restaurants under our belt: FOC Restaurant and FOC Sentosa. However, we are planning to expand both in Singapore and abroad very soon. 

 

About the role 

We are looking for a highly motivated, results-driven F&B industry aficionado/a, with experience and good understanding of local market demographics and dining trends, who will be responsible for all FOC Group marketing efforts.  

Our Marketing Manager will work together with the Food & Beverage team to develop marketing strategies and tactics, execute marketing plans that communicate our brand philosophy, drive guest traffic, sales and brand loyalty for our restaurants. 

The ideal candidate will have at least 5 years of F&B and/or Hospitality marketing experience, including:

PLANNING & COMMUNICATION 
We need a planner with strong project management skills, comfortable in fast-paced environments. 

Important skills & experience: 

  • Marketing Calendar Management 
  • Event Management 
  • Internal Communications Management and working cross-functionally with all departments 
  • Ability to manage multiple priorities, while maintaining high attention to detail. 

TECH & CREATIVE  

We are looking for a creative and technologically savvy person to develop customer-relevant and brand-elevating marketing strategies that drive profitable business growth, build loyalty and brand equity.  

Important skills & experience: 

  • Social Media Management 
  • Email Marketing 
  • Analytics: tracking, measuring and evaluating campaign results 
  • Graphic design & Branding materials production 
  • Website Design & Management 
  • Photo & Video shoot Management 

    PUBLIC RELATIONS 

    We need a people person to cultivate top tier Food & Beverage media and industry relationships, develop strategic partnerships, and drive special events for impactful awareness to both industry and guests.  

    Important skills & experience: 

    • Well-connected with F&B media landscape and industry players 
    • Develop and implement appropriate strategies for generating effective public relations exposure 
    • Develop and manage relationships with external organizations (PR Agencies, Partners, Photographers, etc) 
    • Good writing skills, high proficiency in written English 

      Does it sound like a job for you?  

      Contact us and we will get in touch with you to schedule an interview!